Updated on February 19, 2026
Monte-Carlo Société des Bains de Mer continues to expand its lifestyle universe by exploring new areas of expression in the retail sector.
Through its partnership with Chynoax, the Resort confirms its attachment to the French Riviera while highlighting a unique artistic vision.
The collaboration has one guiding principle: originality as a creative manifesto.
Contents:
When urban art meets the spirit of the French Riviera
Chynoax was born from the meeting of two creative minds driven by the same desire: to question codes and initiate a dialogue between art and everyday life. This vision finds a natural echo in the world of Monte-Carlo Société des Bains de Mer.
Imagined as a true artistic manifesto, Chynoax advocates wearable, free and fun art. Palm trees, sunshine, puns and references to Riviera culture are brought to life on hand-drawn designs in bright colours. The creation is instinctive with a single guiding principle: to be ‘brilliantly original’.
At the crossroads of street art and pop art, Chynoax is coming to Monaco with a limited-edition collection of 200 pieces designed especially for Monte-Carlo Société des Bains de Mer. Hand-drawn hats, T-shirts, caps and phone covers make up this capsule collection in which artistic expression meets the Resort’s lifestyle universe.
A collection inspired by the Resort
Because each location at the Monte-Carlo Société des Bains de Mer Resort has its own unique identity, the Monte-Carlo Société des Bains de Mer x Chynoax collaboration is divided into several collections, each offering a different artistic interpretation. From iconic hotels (Monte-Carlo Beach, Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo and Monte-Carlo Bay Hotel & Resort) to iconic venues (Casino de Monte-Carlo and Café de Paris Monte-Carlo) and one of the Principality’s most hotly anticipated events (the Monaco Grand Prix), each creation is rooted in the DNA of the place that inspired it.
Colour codes, symbols and visual references specific to each establishment are reinterpreted through Chynoax’s graphic, fun and ‘brilliantly original’ lens. This coherent artistic approach allows each venue to express its own personality freely as part of a shared creative vision.
Designed as a range of objects to be worn and collected, this collaboration celebrates the Resort’s wealth of atmospheres and the unique energy of Monaco, where timeless elegance blends with contemporary creativity and the spirit of the French Riviera.
These items are available in our two boutiques: the Casino de Monte-Carlo Boutique and Le Drugstore Monte-Carlo. Alternatively, you can browse our full catalogue and email your order to [email protected]
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