Updated on November 12, 2025
One year after acquiring the ‘Palace des Neiges’ in Courchevel 1850, the Monte-Carlo Société des Bains de Mer Group has unveiled the name of its ambitious hotel project: ‘Monte-Carlo One - Courchevel’. This is the first iteration of its new international brand, "Monte-Carlo One - Hotels & Residences", dedicated to the development of hotel and residential activities.
The aim is to offer the Monte-Carlo experience and lifestyle in a future collection of establishments showcasing expertise and know-how that has been recognised worldwide for over 160 years.
Photo credit: Courchevel Tourisme
Summary:
An international ambition in luxury hospitality
With its inspiring destinations, where it creates locations bearing the signatures of leading names in design and architecture, the Monte-Carlo Société des Bains de Mer group illustrates the company's new international dynamic and its desire to develop new growth drivers outside the Principality.
With the launch of the ‘Monte-Carlo One - Hotels & Residences’ brand, the group, which enjoys strong brand recognition and globally recognised expertise in the luxury hotel and gaming sector, is pursuing its international development strategy with the aim of establishing itself wherever its customers travel. A symbol of prestige and excellence, this new brand will now be used for all the Group's international hotel and residential projects. Each establishment, like ‘Monte-Carlo One - Courchevel’, will have its own unique character, while enhancing the values of elegance and refinement associated with the Monte-Carlo name.
Photo credit: Courchevel Tourisme
Between heritage and prestige
The ‘one’ refers to the contemporary dimension of the Place du Casino, embodied by the new One Monte-Carlo complex. A premier address that blends in with the prestige of the Casino de Monte-Carlo, the Hôtel de Paris Monte-Carlo, and the new Café de Paris Monte-Carlo complex. It also embodies the heritage of tomorrow, a positioning that constantly strives for excellence and thus expresses a new era, one of a unique vision of ultra-luxury, hospitality, gastronomy and exclusivity.
Photo credit: Courchevel Tourisme
A future palace focused on innovation and sustainability
The Monte-Carlo Société des Bains de Mer Group aims to open the doors of Monte-Carlo One - Courchevel to its first guests for the 2026/2027 winter season. Nestled in the heart of the prestigious Jardin Alpin, this establishment, once renovated, will offer a harmonious blend of design and compliance with the highest environmental standards.
Photo credit: Courchevel Tourisme
An exceptional architectural signature with the Herzog & de Meuron architectural firm
Herzog & de Meuron is an international architecture firm based in Basel, Switzerland. Founded in 1978, the firm is led by its two founders, Jacques Herzog and Pierre de Meuron, in close collaboration with its partners and CEO.
An international team of more than 500 employees is currently engaged in a wide range of projects across Europe, the Americas and Asia. The Basel headquarters works closely with its branches in Berlin, Munich, London, Hong Kong, New York, San Francisco and Paris.
Photo credit: Courchevel Tourisme
When Alpine elegance meets Mediterranean refinement
For Stéphane Valeri, Chief Executive Officer of Monte-Carlo Société des Bains de Mer: "The creation of Monte-Carlo One-Hotels & Residences demonstrates our desire to open up to new markets, offering experiences and a level of excellence that characterise Monte-Carlo. This brand will embody the values developed by our Group to meet the expectations of an increasingly demanding international clientele. With Monte-Carlo One – Courchevel, we are rolling out this strategy in an iconic resort that shares these same values and caters to a common clientele, not to mention the future synergies in terms of human resources. Courchevel 1850 is also a venue for high-level sporting events, making it the Alpine mirror image of the Principality of Monaco."
The Mayor of Courchevel, Mr Jean-Yves Pachod, had this to say about the Monte-Carlo Société des Bains de Mer Group's arrival in the resort: "We are delighted to welcome “Monte-Carlo One - Courchevel”, an ambitious project that fits perfectly with Courchevel's spirit of excellence and refinement. This collaboration with Monte-Carlo Société des Bains de Mer further strengthens our position as an internationally renowned destination. We also welcome the Group's commitment to responsible and sustainable luxury, which is in line with the values we uphold. We look forward to seeing this new prestigious hotel enrich the exceptional offering of our region, particularly in the run-up to the 2030 Winter Olympics."
Photo credit: Courchevel Tourisme
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