Alter Designs pop-up by Pauline Ducruet at Hôtel de Paris Monte-Carlo

Founded in 2018 by the daughter of Princess Stephanie of Monaco, Pauline Ducruet, who has previously worked for Louis Vuitton and Rabih Kayrouz, the brand aims to be visionary and ecoresponsible. The luxurious materials are certified ecoresponsible, and the designs are unisex. Alter Designs seeks to highlight individual personality (rather than gender), and celebrate tolerance, respect, freedom of expression and love.