Surprise, innovation and reinvention have been part of Bulgari’s vocabulary since it was founded in Rome in 1884. Jewellery, watchmaking, accessories… Combining classicism and modernity, its creations are infused with an emotion that is unique to the excellence of Italian design. The sensuality of its shapes, the sharpness of its lines, the sparkle of colored stones… to blend "la dolce vita" and creativity.
Bulgari broke free from conventions very early in its history. A sensitivity to color that enables the House to combine precious and semi-precious stones in a way that brings its extraordinary pieces to life. Bulgari’s extraordinary success stems from this unquenchable desire to preserve its heritage while also looking energetically to the future. By nurturing its hallmarks, it invents new ways to express its creativity.