The intimate space houses just a handful of exceptional timepieces, each surrounded by a sleek, clean display. Watchmakers’ logos and branding melt away into décor practically devoid of furnishings, devised to ensure that the timepieces remain in the spotlight and command the attention of any aesthete. This uniform presentation creates a visual harmony where each watch emerges utterly uncontrived, with even the display cases themselves having been designed so as to appear virtually invisible.
The aim at Art in Time is to capture the very essence of the art of watchmaking. The highly conceptual venture has ambition to match, too, with a long-term goal of other time-related artforms also joining the collection. For now though, the store remains the only space to house a collection of this calibre in the world.