Updated on January 16, 2026
A team from Green Globe, the international benchmark for sustainable tourism, stayed at Monte-Carlo Société des Bains de Mer from 12 to 14 November 2025 to observe the Group's concrete actions in terms of CSR (Corporate Social Responsibility), with the aim of producing a film report. After spending three days at the Resort's various establishments, Bradley Cox, Director of Communications, gave his assessment of the visit.
What is your view of Monaco as a destination?
Bradley Cox: It is both an honour and a pleasure to be here. I first visited in 2018 and today I find it an even more dynamic destination. The city seems livelier to me, while remaining remarkably clean, with extreme care taken over public spaces. In my opinion, Monaco remains one of the most beautiful cities in the world.
After more than ten years of working towards Green Globe certification, how does Monte-Carlo Société des Bains de Mer combine luxury and sustainable development today?
Bradley Cox: I sincerely believe that the Resort's establishments are among the best examples of responsible luxury in the world. In other major cities, there are buildings that are very energy efficient, but often without any real history. Here, iconic addresses such as the Hôtel de Paris Monte-Carlo combine heritage with high environmental performance. Integrating energy and water management systems into historic buildings is a considerable challenge, one that Monte-Carlo SBM is tackling with seriousness and inventiveness. The company is demonstrating that it is possible to preserve the soul of a place while reducing its impact.
For Green Globe, sustainability is not limited to the environment. How do you define it?
Bradley Cox: We always talk about ‘people, place, prosperity’: people, place and prosperity. First, it's about taking care of local communities, employees and customers; then protecting the natural environment and resources; and finally ensuring economic prosperity that funds education, health and social protection. The cultural dimension is an integral part of this framework: the transmission of Monaco's history, carried on by the teams at Monte-Carlo Société des Bains de Mer, allows the place to remain unique. Without this balance, sustainability remains a theoretical concept.
What specific initiatives particularly impressed you during your stay?
Bradley Cox: The culinary commitment to local produce is very visible. In my room, the welcome tray contained only regional fruit of exceptional quality: this is an authentic experience for the customer and a real boost for farmers. I also discovered your electric bikes, which are assembled in the Principality. They are beautiful, powerful and well-designed. From catering to soft mobility, you can sense a local ecosystem that innovates and creates value locally.
Luxury is often associated with abundance. Is sustainable development more complex for a luxury company?
Bradley Cox: Whether you're a large group or a small organisation, it all starts with one question: what do we want to build for the future? In the luxury hotel industry, the temptation to overconsume exists, but true luxury can go hand in hand with sustainability. Well-made, repairable objects that are passed down from generation to generation have great cultural and environmental value. Your highly influential clientele can become a powerful conduit for this message: continue to enjoy exceptional experiences, but with more responsible choices.
What areas do you think still need improvement?
Bradley Cox: I see two priorities. The first concerns plastic, particularly small bottles of toiletries. All hotels, without exception, must switch to refillable containers. For a coastal destination, eliminating plastic is essential because it eventually ends up in the sea and then in the food chain. The second priority is communication: explaining more to guests what is being done, why it is important, and how they too can contribute to this dynamic.
Even if efforts continue, isn't it just a drop in the ocean?
Bradley Cox: I would like to commend the very concrete commitment of the women and men I have met, often very young and for whom sustainability has become a matter of course. They are not waiting for recommendations from experts: they are already inventing solutions in their professions, from room cleaning to event management. Monte-Carlo SBM has exceptional visibility to show that another kind of luxury is possible. By continuing its efforts, the Resort can not only transform Monaco as a destination, but also positively influence the luxury hotel industry worldwide.
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