Updated on July 13, 2026
Contents
1. A reimagined seaside aesthetic
2. Two boutiques featuring exclusive co-branded pieces
This summer, the French fashion house Jacquemus makes a grand return to the Monaco Riviera. For the second consecutive year, the brand is taking over the legendary Monte-Carlo Beach with an all-new setting.
1. A reimagined seaside aesthetic
Summer is always chic and radiant at Monte-Carlo Beach. It is the season for sunbathing by the water, for bold striped designs, and for parasols unfurled like an ode to leisure...
For the second consecutive year, Jacquemus has taken up residence on the most famous pier at Monte-Carlo Société des Bains de Mer, extending its sun-drenched signature style with a fresh new look. Following an initial edition, the fashion house founded by Simon Porte Jacquemus returns with a seaside setting inspired by the aesthetic of 1950s beach clubs. Last season’s banana yellow gives way to a fresh palette featuring mint blue, coconut milk white, and touches of black. Stripes a signature motif shared by Jacquemus and Monte-Carlo Beach appear diagonally in a style reminiscent of berlingot sweets: graphic, delicate, and instantly recognizable.
Between the hotel’s iconic terracotta, the lush greenery of the surrounding park, the azure hues of the sea below, and the new Jacquemus shades, the Beach Club transforms into a vibrant canvas of color amidst the summer heat. From the pier to the sunbeds, and from the parasols to the towels, every detail creates a striking visual interlude right by the Mediterranean. The pool bar, too, adopts clean, minimalist lines.
2. Two stores featuring exclusive co-branded items
The experience extends to two Jacquemus boutiques at the Beach Club, which are also accessible to non-guests. They offer a selection of co-branded Jacquemus + Monte-Carlo Beach items: a towel, a T-shirt, and a beach bag.
A photo booth inspired by the "Plage" collection—centered notably around the Jacquemus Hippocampe scarf—invites customers to capture the moment against an idyllic backdrop.
The collaboration with Jacquemus extends to the Hôtel de Paris Monte-Carlo as well, featuring a dedicated window display. It represents an elegant dialogue between two worlds: that of a French fashion house with a distinctly Mediterranean spirit, and that of Monte-Carlo Société des Bains de Mer, whose establishments have long cultivated the art of hospitality, attention to detail, and a taste for unique experiences.
Running until September 27, 2026, Jacquemus at Monte-Carlo Beach thus creates one of the defining images of the Monegasque summer: a graphic season blending fashion, the sea, and the art of living well.
Key Takeaways
> Jacquemus presents a new setting inspired by 1950s beach clubs, featuring a color palette of mint blue, coconut milk white, and black.
> Exclusive Jacquemus + Monte-Carlo Beach co-branded items (towel, T-shirt, beach bag) are available at two boutiques.
> The summer residency runs until September 27, 2026.
You might also like…
Monaco Yacht Show: Where ingenuity meets excellence
Immerse yourself in the captivating world of the Monaco Yacht Show, the iconic event dedicated to the realm of yachting.
Monaco Welcomes La Vuelta 2026: The Race Sets Off From The Principality
In August 2026, the Principality will write a new chapter in its sporting legend. For the very first time, La Vuelta will start from Monaco, with a Grand Départ at the Place du Casino.
Festive Activities, Illuminations & Christmas Market in Monte-Carlo
From entertainment, illuminations to Christmas markets, find out where to go in Monaco to enjoy a magical festive season.
