Updated on February 23, 2026
A new era opens for the traveler in search of excellence: one of hyper-personalization, logistical fluidity, and enhanced immersion. Thanks to generative artificial intelligence, organising, living, and remembering one’s travels has never been so simple or so rich. Monaco, a key player in the tourism sector and a true laboratory of innovation, naturally lends itself to exploring luxury 2.0.
Travel Begins Before Departure: AI as the New Compass
Even before packing a suitcase, guests are already accompanied. Through data analysis, service optimisation, simplified planning, budget efficiency, and personalised experiences, AI transforms trip planning into a seamless, intuitive, and perfectly orchestrated experience.
Tailored Inspirations
Today, travel desires no longer emerge by chance. Thanks to innovations developed by companies like Google or Meta, premium travel advertising appears with tailored precision: a destination revealed in video, a search abandoned, and suddenly bespoke suggestions appear — crafting a personalised journey. AI anticipates intentions, identifies preferences, and refines the profile of the discerning traveller.
Beyond these automated suggestions, applications like Vacay Chatbot or GuideGeek can generate a complete itinerary from just a few cues. A couple of words — “I want to explore the French Riviera with gourmet experiences” — and a virtual assistant proposes a bespoke programme, guiding visitors toward luxury and well-being offerings including spas, starred restaurants, or cultural strolls in the old town.
Smart Reservations
The reservation phase is also transformed. Tools such as Skyscanner or Hopper continuously analyse price fluctuations to propose the right flight at the right moment. Rather than simply aggregating offers, AI optimises management systems, prioritises, filters, and simplifies — optimising the client’s budget while safeguarding quality and coherence of experience.
An Augmented Experience: AI as a Travel Companion
Once on site, artificial intelligence becomes a discreet guide — a strategic tool serving the tourist experience. It doesn’t replace emotions or encounters but ensures that each moment is fluid, enriched, and perfectly aligned with the desired art of living.
Virtual Guide and cultural immersion
In Monaco, for example, the CardMap application offers augmented-reality tours of the Prince’s Palace or the Japanese Garden, where AI adapts content based on the visitor’s profile, tastes, and available time — a technological collaboration that magnifies cultural discovery.
Real-Time Suggestions
Thanks to AI-powered tools and technologies such as Tomorrow.io, activity suggestions adapt in real time according to weather conditions or events. If the sky turns cloudy — a rare occurrence in Monaco — an alert invites you to enjoy a relaxing wellness afternoon with panoramic views over the Mediterranean at the Thermes Marins Monte-Carlo. Is an unexpected evening unfolding at the Opera or in a seaside club? Your AI assistant secures your reservation and guides you there. Looking for a personalised guided tour? The Clio Muse Tours app offers audio guides across numerous museums and landmarks. AI becomes the discreet creator of precious moments, serving the user, of course, but also enhancing marketing opportunities for industry professionals.
Smart Mobility and Connectivity
Monaco fully embraces this innovation dynamic. With Monapass — an all-in-one app developed within the Extended Monaco programme — visitors can manage transport, tickets, and cultural access through a single interface, illustrating how digital and intelligent tech can support sustainable, connected tourism and address logistical challenges. One step further toward a form of tourism that blends elegance with efficiency.
Monaco, a Connected Principality
When travelling in Monaco, nothing could be easier than staying connected at any time to AI-powered assistance tools from your smartphone or tablet. Since 2017, around 70 Wi-Fi hotspots have been deployed across the territory, in emblematic locations such as Casino Square and the Oceanographic Museum, as well as at bus stops and post offices. At the hotel or restaurant, Monte-Carlo Société des Bains de Mer provides 2,400 Wi-Fi access points throughout the Resort. Finally, 5G mobile coverage extends across the entire Principality. In 2023, Monaco became the first country to be fully covered by this next-generation network
Better Travel, Better Memories
Travel doesn’t end upon return: it lives on in memories, images we sort through, the stories we share, the emotions we rekindle. With generative AI, these memories take shape more easily and faithfully. Rather than freezing moments, AI enriches and elevates them.
Automated travel journals
Tools such as Polarsteps or TimeHope transform photos captured in the moment into true travel journals. AI sorts, structures, designs the layout, and can even craft a narrative based on your notes. With Notion AI or ChatGPT, it becomes easy to turn raw memories into a smooth, shareable story — whether to publish or to preserve. These automated creative systems also inspire new destinations and fresh travel experiences.
Generating and Sharing Memories
AI also makes it easier to create video edits, personalised albums, or slideshows. It selects the best images based on emotional data, smiling faces, and memorable landscapes. The app Magisto, for example, produces highlight clips from your own videos captured during your getaway. An enhanced memory of the journey, ready to inspire future adventures. All of this represents an incredible opportunity for tourism businesses, enabling them to offer new personalised services and take on new challenges.
CASE STUDY
A Day in Monaco with My AI Assistant
7:30 am – AI wakes me at the optimal moment in my sleep cycle and announces perfect weather for the day ahead.
9:00 am – It suggests an augmented reality visit of the Prince’s Palace via CardMap, followed by a stroll through the Princess Grace Rose Garden.
12:30 pm – Lunch on a terrace at a restaurant recommended according to my past preferences.
3:00 pm – An alert pops up on my phone: spots have just become available for a guided tour of the Oceanographic Museum.
8:00 pm – A DJ set at Le Blue Gin is suggested, reservation included.
An itinerary optimised, personalised, and above all… stress-free.
For a Smarter and More Human Future of Tourism
Far from replacing the magic of travel, AI reveals new dimensions of it: simplifying organisation, enriching discoveries and experiences, and enhancing memories. In Monaco, in France, and beyond, it emerges as an invisible yet essential guide — subtle, attentive, always present. For tourism professionals, it is also a unique opportunity to evolve their professions, skills, and services through innovative tools and dedicated training. It is up to each of us — guests, industry players, decision-makers, and businesses — to strike the right balance between cutting-edge technology and human authenticity, ensuring that the tourism of tomorrow remains a deeply personal adventure.
You might also like…
Rolex Monte-Carlo Masters, the holy ground
Learn the history of one of the most prestigious tennis tournaments of the ATP tour, the Rolex Monte-Carlo Masters. It takes place every spring on the clay courts of Monaco.
When the Monte-Carlo Société des Bains de Mer universe meets the art of Chynoax
Through its partnership with Chynoax, the Resort confirms its attachment to the French Riviera while highlighting a unique artistic vision.
Guide Michelin 2025 : 10 stars for the Resort Monte-Carlo Société des Bains de Mer
Monte-Carlo Société des Bains de Mer reinforces its status as the world's most starred 10-star resort.
